Huge success during the Great British Game Week

The 2023 Great British Game Week, promoted by Eat Wild, introduced thousands of new people to game meat between 6 and 12 November. Customers were invited to join a variety of celebrations via dinners, events and special offers across Britain, as well as educational talks and demonstrations.

Eat Wild, the development board for all venison and feathered game, started the week at Newcastle University, serving wild food to residents and students. This was followed by an educational day at Houghton Hall, where people were shown how to butcher Chinese water deer and gamebirds. 

The Earl of Swinton, Mark Cunliffe-Lister, then hosted a gala dinner on 8 November, at which Eat Wild gave a talk to hotel guests. Holland & Holland then held a ‘Glorious Game’ day at which Eat Wild offered elevenses and discussed their aims for the future. Meanwhile, in Aberdeenshire, Finzean Farm Shop hosted a celebratory dinner to introduce more people to the merits of local game. 

Sanjay Bhattacharya, head chef at Finzean Farm Shop, said: “Great British Game Week has brought a fantastic energy to our work with game on the estate and the whole team has been delighted to see the positive reception it has received from both locals and newcomers.”

Towards the end of the week, a day was spent showcasing suppliers of assured wild meat to food industry stakeholders. 

Louisa Clutterbuck, CEO of Eat Wild, said: “Nationwide, people have really engaged with the celebration and we’re incredibly proud of what we have achieved in reaching a wider audience for wild meat.”